- Preparation and implementation of PR campaigns
- Research and copy-writing / amendment of press releases, press kits and newsletters for trade and consumer press
- Acting as media contact as external press department
- Social media PR
- Daily contact with the media as well as observation and analysis of the media market and trends
- Organisation of individual press visits
- Planning, organisation and attending of group press trips
- Organisation of press events, one-to-one media briefings and exclusive feature opportunities
- Organisation of competitions and cross marketing activities
- Liaison with industry partners, marketing and full service agencies
- Organisation of fashion shoots
- Provision of a monthly PR activity report