Neuromarketing: Affect of Hospitality Marketing

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By Robert King, General Manager, Travel & Hospitality, ClickSquared

More than almost any other industry, travel and hospitality has the ability to create memories and instill joy that can last a lifetime. Emotions are often charged during travel, with anticipation, excitement, and at times, anxiety and frustration. Just one experience can create a lifelong memory, with stories recounted again and again. Of course, the opposite can happen for the traveler who has ...

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